Charley Kendall - Graphic Design

Guernsey Together Festival Merch 2024

Graphic design, illustration, photography

(Graphic Designer at Buzz Creative Studio)

This year I wanted to do a busy, colourful design with a symmetrical feel to it. I sketched out the initial concept and built it in illustrator using the brand guide, and adding in a few new illustrations to the design.

The t-shirts and hoodies sold out during the festival (sadly before I could get my hands on one!)

Local beer company tap badges

Graphic design, illustration

(Graphic Designer at Buzz Creative Studio)

Tokkuri - Sake Bar Launch

Graphic design, illustration, photography

(Graphic Designer at Buzz Creative Studio)

For the launch of Tokkuri we spent some time developing a brand guide to ensure all future work would be consistent, and suit the tone of voice carried by the business.

I created the window vinyls with a tiled effect for the outside of the store, to help create a sense of mystery about the interior in the run up to the grand opening. I put a little peep hole on one of the windows to encourage people to look through and see the progress.

Now that the window vinyls have been removed, you can see beautiful hand drawn murals on the main windows, inspired by the production of sake and Japaense culture.

Presentation design

Graphic design

(Graphic Designer at Ah Um Agency)

We worked with clients in an embedded model – standing up delivery teams on their client projects.

One project involved delivering a series of sales assets and the associated tools to help them facilitate consistent and effective client conversations across different industries.

We created over 15 playbooks in eight-weeks sprints, over an 18-month period.

Industries including: Automotive, Banking, Communications, Media and Technology, Consumer Goods, Healthcare, Life Sciences, Manufacturing, and Retail.

Personal brand projects

Logo design, branding, mobile UI, social content

The following examples are concept brands created in my free time to further develop my creative process. For these particular brands I gave myself a 5 hour deadline to decide on a name, create a visual identity, concept, and social/print assets for the brand.

My non-fictional branding projects often span weeks, even months, so it's nice to speed up sometimes and challenge myself with design sprints.

Billit

This is a concept brand for an invoice management software.

I created a typeface using a 'bean' shaped full stop for the negative space in the b, the dots above the i's and the full stop.

The 'bean' is used frequently throughout the branding as a shape, clipping mask or visual aid to the copy. I also illustrated some hands to make the concept of earning feel more tangible, where users can interact with their earnings.